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Amazon UK Launches Early Prime Day Deals
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Amazon UK Launches Early Prime Day Deals

WireByte Staff · June 15, 2026

Amazon UK has initiated its annual Prime Day sale early, offering significant discounts of up to 65% on select products including Amazon Devices like Ring and Blink, alongside brands such as Ninja and Apple. The promotion, starting ahead of the official June 23 date, aims to attract customers seeking early bargains on smart home technology and other electronics.

Key points

  • Amazon UK has started its Prime Day sale earlier than the official June 23 date.
  • Discounts of up to 65% are available on a range of products.
  • Amazon Devices, including Ring and Blink, are heavily discounted, with prices starting at £24.99.
  • Other brands like Ninja, Apple, Sonos, and DJI are also featured in the early deals.
  • Customers must be Prime members to access most of the offers.

Amazon UK has preemptively launched its annual Prime Day sale, offering substantial discounts ahead of the official event on June 23. The early deals feature savings of up to 65% on a variety of popular items.

Key among the reductions are Amazon's own devices, such as Fire TV Sticks, Ring Doorbells, and Blink Cameras, with prices starting as low as £24.99. These smart home technology products are experiencing some of their lowest prices ever. Beyond Amazon's ecosystem, the sale also includes deals on third-party brands like Ninja, with its Slushi maker reduced from £349.99 to £199, and DJI action cameras at a record low of £159.

This early commencement signals Amazon's strategy to capture consumer interest before the main sale period. While the current offering is described as a "small offering," an increase in deals is anticipated in the coming days. Access to the majority of these promotions requires an Amazon Prime membership.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.