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Apple and Samsung Set for Foldable Phone Rivalry
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Apple and Samsung Set for Foldable Phone Rivalry

WireByte Staff · June 13, 2026

Tech giants Apple and Samsung are reportedly gearing up to launch their first foldable smartphones. Samsung's Galaxy Z Fold 8 is rumored for a July 22 launch, while Apple's iPhone Fold is expected alongside the iPhone 18 in September. Both devices are anticipated to enter a market where foldable phones are gaining traction, positioning them as direct competitors.

Key points

  • Samsung is rumored to launch its next foldable device, the Galaxy Z Fold 8, on July 22.
  • Apple is widely expected to unveil its first foldable phone, the iPhone Fold, in September.
  • Both devices will compete in the growing foldable smartphone market.
  • Specific design details and features for both phones are currently based on rumors and leaks.

The competitive landscape of foldable smartphones is set to intensify with reports suggesting both Apple and Samsung are preparing to launch their inaugural foldable devices. Samsung's next-generation foldable, expected to be the Galaxy Z Fold 8, is rumored to be unveiled on July 22. This launch would mark an iteration on their existing foldable technology.

Meanwhile, Apple is widely anticipated to enter the foldable arena later this year. The tech giant's first foldable, tentatively named the iPhone Fold, is expected to be announced in September, potentially alongside the new iPhone 18 lineup. While official details remain scarce, these upcoming launches signal a significant shift in the premium smartphone market, with both companies poised to challenge each other directly in this emerging category.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.