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Apple Confirms Price Increases for iPhone 18 Pro

WireByte Staff · June 18, 2026

Apple has confirmed price increases for its products due to rising component costs. The iPhone 18 Pro is expected to start at $1,399 or more, a $200-300+ increase over the iPhone 17 Pro. The price increase is attributed to higher costs for RAM and storage. The exact price and release date are yet to be announced.

Key points

  • Apple has confirmed price increases for its products due to rising component costs.
  • The iPhone 18 Pro is expected to start at $1,399 or more, a $200-300+ increase over the iPhone 17 Pro.
  • The price increase is attributed to higher costs for RAM and storage.
  • Apple CEO Tim Cook stated that the company is still working through the details of the price increase, but it is expected to be announced in September.
  • The iPhone 18 Pro will feature a 48MP ultra-large sensor with a variable aperture, contributing to its increased thickness.

Apple has confirmed that price increases are coming for its products due to unprecedented cost increases for RAM and storage. The iPhone 18 Pro is expected to start at $1,399 or more, a significant increase over the iPhone 17 Pro. According to estimates from The Wall Street Journal, the price hike is attributed to higher costs for RAM and storage.

Apple CEO Tim Cook stated that the company is still working through the details of the price increase, but it is expected to be announced in September. The exact price and release date are yet to be confirmed.

The iPhone 18 Pro will feature a 48MP ultra-large sensor with a variable aperture, contributing to its increased thickness. The camera bump is expected to be larger than its predecessor, with a thickness of 13.77mm compared to 12.92mm for the iPhone 17 Pro Max.

The price increase is likely to have a significant impact on consumers, with larger storage tiers and premium models expected to start even higher. Apple's decision to increase prices comes as the company faces rising component costs and increased competition in the market.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.