Bluesky Integrates Group Chats Amid Strategic Pivot to Communities
Social network Bluesky has launched group chats for up to 50 users, signaling a strategic shift towards community-focused features. This move aims to make the platform more competitive as its user growth slows compared to rivals like X, with plans for dedicated community spaces featuring custom handles.
Key points
- Social network Bluesky launched group chat functionality supporting up to 50 participants on Thursday.
- This feature, appearing in app version 1.124, is part of a strategic pivot to prioritize community features over broad public posting.
- Bluesky has reported 44.8 million registered users, a figure significantly lower than competitor X's 600 million monthly active users.
- Future plans include building dedicated 'communities' with unique handles and URLs for deeper user engagement around shared interests.
- Media sharing is currently unsupported in group chats due to ongoing development of safety and moderation systems.
Social media platform Bluesky has introduced group chat capabilities, allowing for conversations with up to 50 participants. This latest feature, rolled out in version 1.124 of the app, marks a significant strategic adjustment for the company.
Previously focused on open public broadcasting, Bluesky is now emphasizing the development of community-centric features. This pivot comes as the platform's user growth has reportedly slowed. With 44.8 million registered users, Bluesky lags considerably behind larger competitors such as X, which boasts 600 million monthly active users.
Looking ahead, Bluesky plans to implement distinct 'communities,' which will function as smaller, dedicated spaces within the platform. These communities will be accessible via unique handles and URLs, allowing users to engage more deeply on specific shared interests. While group chats are now live, features like media sharing are still under development, pending the integration of necessary safety and moderation tools.
Sources
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