Ex-Fitbit Exec Launches UV-Tracking Necklace 'The Gem'
The90, a startup founded by former Fitbit executive Stacy Salvi, has launched 'The Gem,' a smart necklace that monitors real-time UV exposure. The device, paired with an app, offers personalized skin profiles and sun protection advice. The Gem aims to provide a new category of wearable technology for health-conscious consumers.
Key points
- The90, founded by ex-Fitbit executive Stacy Salvi, has released 'The Gem,' a smart necklace featuring UVA and UVB sensors.
- The device tracks real-time UV exposure and syncs with an app to create personalized skin profiles.
- The app provides actionable guidance, including sunscreen reminders and optimal sunlight exposure windows.
- The Gem is positioned as a new category of wearable technology for monitoring sun exposure.
- The necklace is available for early adopters at $200, with a future retail price of $300.
A new wearable device, dubbed 'The Gem,' has been launched by The90, a company co-founded by Stacy Salvi, who previously spent eight years at Fitbit. The smart necklace is designed to continuously monitor a user's real-time exposure to ultraviolet (UV) radiation, including both UVA and UVB rays.
According to The90, The Gem's sensors collect data on UV levels as the wearer moves throughout the day, whether outdoors or near sunlight indoors. This information is transmitted to a companion app that generates a personalized skin profile. The app aims to provide users with tailored advice, such as specific sun protection thresholds, reminders to apply sunscreen, and recommended windows for safe sun exposure.
Salvi's company is marketing The Gem as a novel type of wearable technology, distinguishing it from existing UV sensor options by its form factor as a pendant necklace. The device is currently available for purchase directly from The90. Early purchasers can acquire The Gem for $200, with its price set to increase to $300 upon wider release.
Sources
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