India's 'Blue Gold' Tequila Industry Takes Root
India's farmers are cultivating the agave cactus, traditionally used for fencing, to meet the global demand for tequila. The industry is worth $15bn, with India's 'blue gold' supply expected to increase, but concerns over quality and regulation remain.
Key points
- Indian farmers are cultivating the agave cactus to meet the global demand for tequila, worth $15bn.
- The agave cactus was traditionally used for fencing in India, but is now being harvested for its value in the tequila industry.
- Indian farmers are collecting and processing wild agave, earning it the name 'blue gold', with some earning extra income.
- The industry is expected to increase, but concerns over quality and regulation remain, with the Indian government yet to establish clear guidelines.
India's 'blue gold' tequila industry is taking root, with farmers cultivating the agave cactus to meet the global demand for the spirit. The industry is worth $15bn, with India's 'blue gold' supply expected to increase. However, concerns over quality and regulation remain, with the Indian government yet to establish clear guidelines.
The agave cactus was traditionally used for fencing in India, but is now being harvested for its value in the tequila industry. Indian farmers are collecting and processing wild agave, earning it the name 'blue gold', with some earning extra income. The most important aspect of harvesting agave plants is the skilled job required, with farmers like Masapalli Venkatesh coordinating villagers and farmers to ensure a steady supply.
As the industry grows, concerns over quality and regulation are rising. The Indian government has yet to establish clear guidelines for the industry, leaving many questions unanswered. However, with the potential for increased income and a growing demand for tequila, it remains to be seen how the industry will develop in the coming years.
Sources
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