Instagram Expands Algorithm Controls, Excludes Posts from Followed Accounts
Instagram has rolled out new features allowing users to personalize their main feed by selecting topics to see more or less of. However, the personalization does not extend to prioritizing posts from accounts users actively follow, a limitation that has drawn criticism from creators and businesses.
Key points
- Instagram's main feed now offers topic-based algorithm personalization, enabling users to control recommended content.
- Users can select specific interests to see more or less content related to them.
- The new feature does not allow users to prioritize or see more posts from accounts they explicitly follow.
- This limitation has been a point of contention for creators and businesses concerned about reach to their audience.
- Instagram Chief Adam Mosseri stated the changes aim to give users more 'agency' over their app experience.
Meta's Instagram has introduced enhanced personalization options for its main feed, aiming to give users greater control over the content they encounter. The update allows users to select specific topics they wish to see more or less of within their recommendations.
This move, according to Instagram Chief Adam Mosseri, is intended to empower users and provide them with significant "agency" over their experience on the platform. He noted that while recommendations have become more prominent, users should be able to shape the app to suit their preferences.
However, the new personalization features do not extend to prioritizing content from accounts that users actively follow. Users attempting to use the feature to see more posts from followed accounts reportedly receive an error message indicating no results. This specific limitation has been a recurring issue for creators and businesses who have expressed frustration over inconsistent reach to their follower base.
Sources
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