Meta to Personalize AI and Feeds Using Off-Platform Activity
Meta will soon use activity from other websites and apps to personalize its AI chatbot responses and user feeds. While users can opt-out of personalization, Meta will continue collecting the data. The changes begin next month in the US and other countries, impacting how user data shared by businesses is utilized.
Key points
- Meta will use activity from third-party websites and apps to personalize its AI chatbot and user feeds.
- Users can disable personalization, but Meta will continue collecting data from businesses.
- The changes to data usage for personalization will roll out starting next month.
- The company is streamlining data management settings from two options to one, 'Activity from other businesses'.
- This data will be used to improve Meta's services, including Meta AI, even if personalization is disabled.
Meta is set to implement significant changes regarding user data, allowing the company to leverage activity from websites and apps beyond its own platforms. This external data will be used to tailor responses from its AI chatbot and to personalize user feeds.
The company announced that while users will have the option to disable personalization, this opt-out will not prevent Meta from continuing to collect the data. The new policy streamlines data management options, consolidating previous settings into a single 'Activity from other businesses' choice. This adjustment means businesses can still share user data with Meta, which the company states will be used to improve its services, including Meta AI features, regardless of the user's personalization preferences.
These updates are scheduled to begin rolling out next month, starting in the United States and several other regions. The move aims to enhance the user experience by making AI interactions and content feeds more relevant, though it raises privacy concerns about the extent of data collection and utilization.
Sources
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