Mirror Founder Launches 'Board,' a Hybrid Digital-Physical Gaming Console
Brynn Putnam, founder of Mirror, unveiled Board, a $500 gaming console blending physical board games with digital interaction on a 24-inch touchscreen. Designed for 4-6 players, it launches with 12 games, aiming to foster in-person connection. A future update plans AI personalization, with the device set to eventually retail at $699.
Key points
- Brynn Putnam, the founder of connected fitness company Mirror, has launched a new startup called Board.
- Board is a $500 gaming console featuring a 24-inch touchscreen that combines physical board games with digital interactions.
- The device is designed for 4-6 players to gather around and comes with 12 launch games and 50 game pieces.
- Putnam stated the goal is to use technology to enhance real human connection rather than replace it.
- Board is expected to eventually retail for $699 and plans to incorporate AI for personalized experiences in the future.
Brynn Putnam, who previously founded the connected fitness company Mirror and sold it to Lululemon for $500 million, has introduced her latest venture: a new gaming console named Board. Unveiled at TechCrunch Disrupt 2025 in San Francisco, Board aims to merge the physical social experience of traditional board games with digital technology.
The device features a 24-inch touchscreen housed in a wood-finish frame, designed to accommodate four to six players sitting around it. This screen is capable of recognizing touch inputs, gestures, and even physical game pieces. At its launch, Board is priced at $500 and includes 12 original games along with 50 game pieces. Putnam expressed excitement about the potential of artificial intelligence to personalize user experiences on the device over time.
Putnam, along with former World of Warcraft executive Seth Sivac, developed Board with the intention of making "screen time" a more interactive, in-person activity. The product is positioned as a tool to encourage face-to-face interaction among families and friends, using technology to support connection. While the initial price is $499, the product's website indicates a future retail price of $699.
Sources
The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.