New Report: Majority Trust AI Agents Over Friends for Purchases
A recent Accenture survey of over 25,000 global consumers reveals a significant rise in trust for personal AI agents. Seventy-four percent of respondents would trust an AI agent more than a friend for making purchases, with a similar percentage willing to delegate various commerce tasks.
Key points
- A survey of 25,000+ consumers across 16 countries found 74% trust personal AI agents more than friends for purchasing decisions.
- Another 74% are willing to let AI agents handle commerce tasks like negotiating deals and managing subscriptions.
- 32% would allow an AI agent final purchasing decisions within set parameters.
- 9% would permit AI agents to complete transactions autonomously without approval.
- The report highlights growing consumer willingness to delegate authority to AI for financial and transactional tasks.
A global survey by Accenture indicates a substantial increase in consumer confidence regarding personal AI agents. The study, which polled over 25,000 individuals across 16 nations, found that a significant majority, 74%, now express more trust in AI agents than in their closest friends when it comes to making purchases.
This burgeoning trust extends to various transactional activities. The same percentage of respondents, 74%, indicated a willingness to allow AI agents to perform a range of commerce-related duties. These include negotiating deals, resolving customer service issues, reordering products, and managing subscription renewals. While many consumers still prefer to maintain ultimate control, the data suggests a growing comfort level with AI taking on more active roles in financial and purchasing processes.
Further insights reveal varying degrees of delegation. Approximately one-third of consumers (32%) are open to granting AI agents the final say on purchases, provided that predefined limits such as budget and brand preferences are respected. A smaller, but notable, group of 9% would even allow AI agents to autonomously complete transactions without requiring direct approval.
Sources
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