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RAM Crisis to Persist, Phone Prices Expected to Rise
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RAM Crisis to Persist, Phone Prices Expected to Rise

WireByte Staff · June 15, 2026

Nothing CEO Carl Pei warns that phone prices will continue to rise due to the ongoing RAM crisis, with memory costs accounting for over 50% of the total hardware bill. This may impact seasonal sales, including Black Friday, with fewer discounts expected. The crisis is expected to persist into next year.

Key points

  • Nothing CEO Carl Pei stated that phone prices will continue to rise due to the RAM crisis.
  • Memory costs account for over 50% of the total hardware bill, making it the most expensive component in smartphones.
  • Seasonal sales, including Black Friday, may not offer significant discounts due to the ongoing crisis.
  • The RAM crisis is expected to persist into next year, with no end in sight.

The RAM crisis has been a pressing issue in the tech industry, with many experts warning of its impact on phone prices. The latest warning comes from Nothing CEO Carl Pei, who stated that phone prices will continue to rise due to the crisis. According to Pei, memory costs have become the most expensive component in smartphones, accounting for over 50% of the total hardware bill.

This has significant implications for consumers, particularly those looking to upgrade their devices. Pei warned that this year's sale season, including Black Friday, may not offer the same level of discounts as in previous years. This is because manufacturers are unlikely to offer significant discounts on devices with high memory costs.

The RAM crisis is expected to persist into next year, with no end in sight. This has significant implications for the tech industry, with many manufacturers struggling to keep up with demand. The crisis is also expected to impact the wider economy, with consumers facing higher prices for their devices.

It remains to be seen how the tech industry will respond to the crisis. Some manufacturers are exploring alternative solutions, such as using less expensive memory types. However, these solutions are still in the early stages of development and may not be widely available in the near future.

In the meantime, consumers are advised to act quickly to avoid disappointment. Pei's warning is clear: the best time to upgrade a device was yesterday, and the next best time is now.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.