Samsung's Galaxy Watch Sees 28% Drop in Q1 2026
Samsung's Galaxy Watch series has seen a 28% drop in shipments in Q1 2026, with its market share falling from 7% to 5%. The global smartwatch market grew by 4% year-over-year, with Apple Watch, Huawei, Xiaomi, and imoo seeing gains. Samsung is set to launch its next Galaxy Watch series in July.
Key points
- Samsung's Galaxy Watch series saw a 28% drop in shipments in Q1 2026, according to a report from Counterpoint Research.
- The global smartwatch market grew by 4% year-over-year in Q1 2026, with Apple Watch shipments increasing by 21%.
- Samsung's market share fell from 7% in Q1 2025 to 5% in Q1 2026, while Apple Watch's market share rose.
- Samsung is set to launch its next Galaxy Watch series, the Galaxy Watch 9, in July alongside its new foldables.
Samsung's Galaxy Watch series has been struggling in the market, with a 28% drop in shipments in Q1 2026. According to a report from Counterpoint Research, the overall global smartwatch market grew by 4% year-over-year in Q1 2026, but Samsung's market share fell from 7% in Q1 2025 to 5% in Q1 2026.
The report found that Apple Watch shipments grew by 21% year-over-year, driven by growth in China and Europe, as well as the success of the Watch SE 3. Other brands, such as Huawei, Xiaomi, and imoo, also saw gains, with shipments increasing by 12%, 9%, and 2% respectively.
Samsung is set to launch its next Galaxy Watch series, the Galaxy Watch 9, in July alongside its new foldables. However, the company faces an uphill battle in the market, with its market share falling behind competitors.
The decline of Samsung's Galaxy Watch series comes as the company is set to launch its new foldables, which may not be enough to turn the company's fortunes around. The market is highly competitive, with many brands vying for market share. Samsung will need to innovate and improve its products to regain its position in the market.
Sources
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