Snap Unveils $2,195 AR Glasses, Specs, Aimed at Consumers
Snap has launched its long-awaited consumer augmented reality glasses, named Specs, priced at $2,195. Available for pre-order with a $200 deposit and shipping this fall in the US, UK, and France, the tetherless, dual-Snapdragon-powered device represents Snap's significant push into the AR market after years of developer-focused iterations.
Key points
- Snap CEO Evan Spiegel unveiled the new AR glasses, called Specs, at the Augmented World Expo on Tuesday.
- Specs are priced at $2,195, with pre-orders opening June 16th for a $200 refundable deposit, and are slated to ship this fall in the US, UK, and France.
- The glasses feature a fully standalone, tetherless design powered by two Snapdragon processors, offering up to four hours of battery life.
- Specs include a proprietary display, electrochromic lenses that can tint, and support for augmented reality "Lenses" developed by third parties.
- This release marks Snap's first consumer-facing AR glasses, following earlier developer-only versions and a decade of AR research.
Snap has officially launched its long-anticipated augmented reality glasses, branded as Specs, targeting consumers with a significant entry into the wearable computing market. Unveiled by CEO Evan Spiegel at the Augmented World Expo, the glasses are designed to be fully standalone, eliminating the need for external battery packs or tethers.
Priced at $2,195, Specs are available for pre-order with a $200 refundable deposit, with shipments expected to begin this fall in the United States, the United Kingdom, and France. This pricing places them in the premium segment of the AR/VR market, positioned below devices like the Apple Vision Pro but substantially above other smart glasses.
The new Specs are powered by a dual-chip setup featuring Snapdragon processors, designed to handle both computer vision tasks and augmented reality applications, referred to as "Lenses." The device boasts a field of view of 51 degrees, electrochromic lenses that can change from clear to tinted, and an estimated battery life of up to four hours for mixed use, extendable with a charging case. Snap has also focused on a more streamlined design compared to its earlier, bulkier developer models, offering the glasses in two sizes (47mm and 52mm) and accommodating prescription lenses.
Sources
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